Simply put, OOH media (out-of-home media or outdoor advertising) is advertising that reaches the consumer while they are outside the home and goes as far back as the Egyptian era, when laws and treaties were publicized on tall stone obelisks and the ancient Greeks who advertised their Olympic games on wooden columns along the roadside. It has moved on a bit from then but the concept is still the same – from city light pole banner campaigns, across the street banners, building banners, utility box wraps, grand opening programs, window graphics and much more, AGMedia is an industry leader and the largest provider of outdoor advertising in the form of street banners and light pole banners in California.
Why is Outdoor advertising an important tool for business?
According to the 2013 Arbitron Out-of-Home Advertising Study, 89% of U.S. residents aged 18 or older are spending more of their waking hours away from their homes than in them, so OOH Media has the benefit of reaching consumers 24/7. During their daily commute in their cars, riding mass transit or on foot, on their lunch break, throughout shopping trips etc., they are exposed to outdoor advertising every day and with a population of over 10 million people solely in Los Angeles, Outdoor Advertising in California is clearly an effective and efficient marketing tool and should be an integral element of your high-quality advertising campaign.
Outdoor advertising from AGMedia
Our light pole banners can be used to promote your non-profit event such as museum exhibitions, civic announcements, cultural happenings, neighborhood recognition streetscapes and more and at AGMedia we have the experience and expertise to make your outdoor advertising campaign in California high impact and hassle-free. Across the Street Banners are extremely popular within local communities as well as municipalities to advertise their various events, festivals, and activities and AGMedia can handle the entire campaign from concept to installation, including permit coordination throughout California and beyond.
We understand that effective brand messages of OOH Media should be significantly eye catching to attract the attention of the customers and be sufficiently informative to let them know what it’s for and why it is beneficial for them, whilst keeping the message short and sweet, since people on the go don‘t have time to read or watch a long advertising message. Marketing professionals say that when the brand message looks irresistible, customers are interested to find out more details of the product which then leads to most of them buying it. One of the key selling points of light pole banners is that you can have virtually any type of design or message on your banner. AGMedia has a seasoned creative team capable of creating artwork that represents your branding and event at the highest level and creating a light pole banner that will capture the attention of your audience.
What better way to reach millions of consumers every day than with a cost effective, targeted, smart and innovative city light pole banner program from AGMedia, find out more and contact us today.
References:
Outdoor advertising: https://en.wikipedia.org/wiki/Out-of-home_advertising
Outdoor media formats: http://www.oaaa.org/OutofHomeAdvertising/OOHMediaFormats/OOHMediaFormats.aspx
