Our world is becoming more and more technology driven. With the phenomenal growth of apps, tablets, smart watches and online shopping, it is little wonder that marketers have questioned whether outdoor advertising is as effective as it used to be.
But to find a website or online shop, the consumer must know what they are looking for, but, when it comes to outdoor advertising, we bring the message to everyone!
The facts about outdoor advertising
If you are considering outdoor advertising for your promotional campaign, let us consider the facts. Did you know that on average American travellers spend more than 18 hours in their cars each week? Were you aware that 71% of travellers admit to looking at roadside advertising? And that the average light pole banner in a major metropolitan area of California receives 4,000 views per day?
Not only do light pole banners, over the street banners or parking lot displays, bring news of an event, details of a show, raise the profile of a charity event or store opening to potential consumers who were probably not aware of these happenings before, but when traffic is bumper to bumper or the consumers follow the same route daily, the impact of your message is increasing exponentially.
The case gets even stronger – statistics show that nearly a quarter of viewers of outdoor advertising say that were motivated to visit a particular store due to an outdoor advert that they saw that day and a further quarter stating that they immediately visited a business because of an outdoor advertising message! If that doesn’t convince you, take a look at the portfolio of previous projects completed by AGMedia – one of the leading companies for planning, design and installation of outdoor advertising in California and throughout major metropolitan areas in the USA – the varied collection of successful projects will demonstrate how consumers can be immersed by outdoor media.
Creating an impact, initiating a talking point and generating a need – Outdoor advertising works!
Want to find out how outdoor advertising can work for your business? Talk to us at AGMedia today about our range of products from City Light Pole Banners to Exterior Building Banners, Floor and Sidewalk stickers to Grand Opening Programs, we can help you create the impact you desire.
