Proms, parties and balls

It’s nearly that time of year again when college and school look towards the end of the term and hosting those memorable events that mean dressing up and celebrating. Whether we are thinking about the end of year prom, a spring party or a fundraising event such as a ball or dinner party, without people… Read more »

Museum Exhibits – Maximising Visits for Short Term Displays

One of the highlights of many of the most prestigious and renowned museums in LA, are the array of visiting exhibits. Collections of pieces that tour the country, or even the world, and short term opportunities to see fantastic artefacts from the past or present that people may never get the change again to enjoy…. Read more »

Help! I’m new to outdoor media – where do I start?

Outdoor advertising is an incredibly powerful tool for any business, non-profit organisation, event planners or churches and communities. In only one day, thousands of people can drive or walk past your promotional message and, whether they are interested or not, they have the opportunity to learn more and in many cases, pass the same route… Read more »

Understanding Promotional Planning – How do you plan for optimum timing of an outdoor advertising campaign?

It’s no surprise to learn that advertising is an art form in itself! Not only is the content and visual effect of whatever you have produced of great importance but so is the frequency and timing of your campaigns. Too early, and for too short promotional period, and people will forget about your event or… Read more »

Advertising Options – How can you increase the reach of your message?

When we think of advertising options, often printed press such as newspaper and magazines spring to mind, and television commercials. But unless you have an extensive budget, this is not always an option, and is it the most effective way to reach your audience?  On average, you have less than 2 seconds to catch the… Read more »