Repeat Exposures – the science behind repeating your marketing message with outdoor media

Repeat Exposure with Light Pole Banner Advertising

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The human brain is incredibly complex – retaining information from the moment you’re born and allowing you to recall events and information and articulate it. Over a lifetime each individual is exposed to so many different stimuli, that they cannot possibly remember everything. For marketers the challenge for a campaign is to ensure that your… Read more »

Outdoor Media For Fan Conventions

Attracting People To Events With Outdoor Advertising

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It’s not a new thing to have trends that attract large groups of people. For example, Star Trek has been around for many years and groups of people formed conventions where they would meet likeminded fans at central locations. Growing over the past few years, Fan conventions are an expanding commercial experience. Events such as… Read more »

Outdoor media for theaters and musicals

Outdoor media for theaters and musicals

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Stars of the future I’m sure many of us remember our school productions – the first steps onto that stage and looking out over a dark audience wondering if your parents were watching. Some of us carried on, some weren’t bitten by the bug. It’s probably little surprise that many of today’s celebrities started young… Read more »